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Empowering entrepreneurs to transform industries

We break business down into simple, actionable steps—like building blocks—and guide you on how to put them together for success.

Business isn't magic, it's cause and effect

We get entrepreneurs laser-focused on the simple actions that create big reactions. You'll find our students adding value, optimizing systems and doing work, not talking on social media.


We help neurotic do-everything-preneurs

This specimen represents 99% of entrepreneurs. They feed on shiny objects and noisy social media information. Their attention span is 14 seconds, plans rarely exceed this month. So confused about what to do, they try do everything to make sure they cover all the bases. They see business as a giant tangled knot of chaos.


Become laser-focused entrepreneurs

This specimen is rare accounting for only 1% of entrepreneurs. They feed on value, clarity and efficiency. They have a laser focus that can stay on task for hours and their plans are long-term. You wont find them on social media talking, they're doing. They are deliberate, scientific, see business clearly and always win.

How our method works


Traditional education systems produce cookie-cutter humans with no souls or uniqueness. We provide you with an environment and building blocks — then we let emergence happen.

Environment

A students ability to grow is heavily influenced by their environment. We provide the ultimate learning environment with online community, accountability, live Q&A;'s and mentorship.


Mental reprogramming

The #1 killer of education is psychological, not logical. For students to learn and evolve, we must reprogram their minds to enhance awareness, cognition and remove delusions.



Real-world goals

Certificates and degrees are abstractions that don't reflect reality and give false entitlement. Our students don't get certificates, they aim for, optimize and achieve the real-world goal.

Building blocks

Students are unique and creative, so instead of killing that part of them (like most), we provide them with building blocks of information and let them arrange them anyway they like!


Real-world application

In theory, theory and practice are the same. In practice, they are not. We cover the theory, then instantly apply it in the real world to see what happens. This creates "thinker doers."


Real-world feedback

Learning requires feedback so students can measure progress and iterate actions to improve. Our students get feedback from the market, not quizzes, tests or assignments.

We give the full stack

Most people gives a specific skill like sales or marketing, this creates clueless entrepreneurs who don't understand the whole. To succeed in business you need to learn the "full stack" — five interconnected layers of consciousness built on top of each other

All five layers are explained below...

Layer 1. Mental awareness

Mental awareness is the boot loader for everything. It's responsible for your identity, self image, belief systems, awareness of your own actions, thoughts and behavior.
It's the "awake and alert" function that allows you to catch things, identify patterns, think rationally and avoid delusions, and your ability to self control and self discipline when emotions kick in.
We start our work here by flushing out delusions, rebuilding identities and making people more conscious of reality.

Layer 2. Mental cognition

Mental cognition is the second layer, it's responsible for problem solving, critical thinking, planning, scheduling and prioritizing.
It's the "executive" function that weighs all possible actions to determine their contribution towards goals and then prioritizes them for execution in the logical order of importance.
We enhance mental cognition in our students minds so they can think for themselves and troubleshoot without instructions.

Layer 3. Business principles

Business principles are fundamental beliefs, rules, or values that represent what is desirable and positive for the business and the people within it. Business principles together form a philosophy.
We think differently about business, we see it as analytical, quantitative, scientific and more "engineering" than "charismatic". We have a bias towards value and results, not social popularity.
We teach our students our idiosyncratic business philosophy and allow them to adopt it as their own or edit it so that its more personally aligned to their own beliefs and philosophy.

Layer 4. Business disciplines

Business disciplines are specific branches of knowledge relating to business functions like: sales, marketing, product, operations, accounting, legal, support and management.
Most online courses cover one discipline, this creates single skilled workers who get eaten alive in business. We teach you multiple disciplines so that you can start and grow a business yourself, moving quickly, without hiring contractors or staff.
We create polymath entrepreneurs that are multi-discipline and pack the firepower of 30 people in one. Imagine outproducing 30 people in 1/3 the time. That's what we refer to as "full stack".

Layer 5. Business Processes

Business processes are sets of actions or steps taken in order to achieve a particular result. Every business discipline has multiple business processes that sit on top. Think of them as step-by-step instructions, like a recipe for baking a cake, except for anything!
Example: Marketing is a business discipline where you understand the theory of how it works. But to actually execute successful marketing, you need to know the step-by-step instructions of creating ads, adjusting budgets, measuring KPI's, troubleshooting errors, etc.
Most online courses teach you high level theories with vague instructions on how to execute the theories in the real world. This leaves students clueless about how to execute what they know and actually get results.
We teach our students the big picture, the details, and every layer in between. Our courses show you how to start and grow a profitable business with instructions that go as detailed as what buttons to click and what works to write. (seriously... it's nuts).

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